Top 5 Popular Sweet Souvenirs to Buy in Hokkaido | Japan Guide

There are a lot of delicious sweets available only in Hokkaido. Especially Shiroi Koibito, Marusei Butter Sando, Sanpouroku, Fruit Tomato Jelly and Nama Chocolate are the most popular sweets.

Hokkaido is famous for its fresh agricultural and livestock products grown in clean air, clear water, extensive and rich soil. Hokkaido produces half of the total raw milk supply in Japan and high quality of flour. By using those rich ingredients produced in Hokkaido, there are a lot of delicious sweets available only in Hokkaido. Followings are top 5 popular sweets you should try tasting. You can buy those sweets at many places such as airports, stations and shopping malls in Hokkaido.

No.5 NAMA CHOCOLATE (ROYCE’)

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Reference: flickr

You may find nama-chocolate (fresh chocolate) anywhere in Japan now. ROYCE’ is the one of the first shop that made nama-chocolate popular. The taste of chocolate is mild and gentle with the rich flavor of chocolate. You can also enjoy the soft texture of chewing as well as the favorable sweet taste. It costs 778 JPY per box (for 20 pieces).

Website: Royce’ (Japanese)

No.4 FRUIT TOMATO JELLY (MORIMOTO)

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Reference: flickr

The tomato jelly may change your image of tomato because of its taste. As they use fruit tomato which is sweeter than regular tomato, you will feel like it’s made of new kind of fruit, not tomatoes. The taste is light and juicy, so it’s really nice to have one during hot summer time. It costs 250 JPY per cup.

Website: Morimoto (Japanese)

No.3 SANPOUROKU (RYUGETSU)

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Reference: flickr

Sanpouroku is a baumkuchen which is really like a trunk of a birch tree due to the design of woodgrain pattern drawn by white and milk chocolate. It costs 630 ~ 4,110 JPY for 1 ~ 6 pieces. They have rare version of Sanpouroku that designs Hokkaido Shinkansen Train that opens on March 26, 2016.

Website: Ryugetsu (Japanese)

No.2 MARUSEI BUTTER SANDO (ROKKATEI)

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Reference: flickr

Marusei Butter Sando of Rokkatei Confectionery is creme sandwich cookies. The taste of creme containing white chocolate, raisins and butter is rich and has been loved by Hokkaido residents and visitors for long time. It costs 120 JPY for each.

Website: Rokkatei (Japanese)

No.1 SHIROI KOIBITO (ISHIYA SEIKA)

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Reference: flickr

Shiroi Koibito is a sandwich cookie consisting of two thin cookies with white chocolate filling in between. There is regular chocolate filling version, too. “Shiroi Koibito” is quite popular among tourists because of not only its taste, but also the light weight and enough number of packages contained in a box. It costs from 576 ~ 3,806 JPY for 9 ~54 packs.

Website: Shiroi Koibito (Japanese)
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